A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few reasons why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of your ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a look at doing a look on an identical or similar mark as yours will realize that you already own the mark, is therefore put on notice that its use of the identical or similar mark to yours may lead to trademark infringement. The third party is put on notice to locate a new and different mark. With such notice, registering your mark prevents any conflict in the future.
Social media is the best way to resource for most businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies there to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social sites account. See the venue’s policies for information and facts. However, I identified that a person complain to social media site for these wrongdoing and claim that another is your brand without permission, the social sites administrator responds with a request of proof of ownership for the subject logo. A trademark registration gives compelling evidence of brand control.
Registering your mark shows a deal with your logo and shows consumers that pledge. The goodwill that can be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that are exactly the same or much like other parties’ trademarks or known brands with the sole purpose of advertising them (to the rightful owner) high value. The Anti-Cybersquatting Consumer Protection Act allows a Online trademark renewal in India owner court action and collect damages from individuals who register a website name the actual identical or similar with your trademark.
Trademark registration can are as long as you continue when using the mark in commerce. Usually are some businesses that have registered trademarks possess over hundred years old.
Trademark registration may not be for organization, no matter. However, there a variety of compelling reasons for protecting your brand just as you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.